I would say that, right? PR and comms is what I do for a living. I’m always spotting messaging and angles of varying quality in the world around me and in the news (a lot of the news is PR but that’s for another blog). There is a lot of messaging and press stories around the issues unpaid carers face so why isn’t it a bigger issue in society? Why does nobody… well…care?
I only discovered I was an unpaid carer until I started reading other carers’ stories. I now talk about my situation openly and the issues around it whenever the opportunity arises. Mentioning it and sharing my story might make others realise that they or someone they know are in a similar situation and seek help. The more I talk about it, the more I realise that non-carers really have no idea of the harsh realities of life as an unpaid carer. And why should they? This is not their lived experience, they have other things to worry about.
Keeping it real
To make communications on any topic effective, it must be relatable. There is a reason this blog is a mix of funny grandma stories and the less funny descriptions of my current situation – I want to make the content relatable to as broad a range of people as possible. I have noticed a trend that the funnier, lighter content is more appreciated by non-carers and the more depressing posts are more read by unpaid carers themselves. Why? Because each group finds something to relate to. My aim is for the non-carers to read a less funny blog after the story of my grandma getting lost in Shanghai to get them to see the reality of life for millions of unpaid carers. The ultimate aim of this blog for me would be for the reader to think about how they can help or what they would do if they ever found themselves in a similar situation.
Fair Warning
Do you have a mother? Father? Brother? Sister? Son? Daughter? Aunt? Friend?
If the answer to any of the above is ‘yes’ then I have news for you; you’re a soon-to-be unpaid carer. You’re blissfully unaware of it yet, but the time will come, either through age or illness, that you will join the ranks of millions across the UK. Think the system will help or that you can afford private care? Think again. You will likely have to give up your job to care for the ones you love. If you’re a woman, that possibility is even higher. Don’t believe me? Google it. According to research in 2021, 6 million people have given up working altogether to provide care in the UK. And by 2040, one in six workers will balance their job with caring responsibilities. And that is just one example. If those numbers don’t feel real to you, go speak to friends and colleagues, get curious, it won’t be long until you find someone with a hidden unpaid carer story.
There are only two types of people in the UK (and the world, I’d venture to say) unpaid carers and soon-to-be-unpaid-carers. My mission is to speak to the latter group to get them to help us get the government’s attention to create tangible change. For all of us.
Clear action
We need to create content that resonates outside of the unpaid carers echo chamber, we know how tough it is. How do we get others to relate to our situation enough to help us get actionable change? This is the question I’m trying to answer and I would love to hear thoughts and ideas. What would make people who aren’t yet unpaid carers, pay attention? What would make our issues relatable to them? Via what medium? Please your add thoughts and ideas in the comments section.
I’d also be grateful for tips on how to persuade a very stubborn 98 year old to wear incontinence pads more often, but that’s neither here nor there.